Arix
Packaging and Family Feeling
Talking about:
- Product Packaging
- Product Communication
- Advertising Strategy
You may like also:
copiaincolla is:
- Advertising Agency - Parma
We had to support a new brand
Stirokay is a new brand of Arix Group and our company had to develop a project for the creation of a family feeling: we gave a new identity to the brand and a new communication plan for the launch on the market.
A project for the packaging
The main phase of this project was the planning of the packaging personality.
The number of packs is the same as the number of products of the line and they have a silver background that reminds to the iron in the Stirokay logo.
To transfer quality sensations
We chose colours and graphic structures in order to express dimensions and characters of each product.
We wrote 7 fundamental rules for the perfect ironing on the backside, in order to develop a pack that is able to speak to consumers.
We studied details in order to give the perception of a symbol of reliability, competence and research that are available to the audience.
share this page with:
