Effegi
Trade Naming
Talking about:
- Naming
- Company Communication
- Brand Creation
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copiaincolla is:
- Advertising Agency - Firenze
From Effegi to Marina
The first name is the company brand, it comes from the initial letter of the founder’s surname and from letter G instead of Group.
The second one is the trademark created by copiaincolla, thanks to the study of a name that could be less B to B and more B to C.
The brand structure
A name for a new brand wasn’t enough. We needed to study a new strategy for the brand organization that could establish differences and connections of logos on packagings.
A strong name but not too much
The name had to be a new referring point for a great variety of clients; it shouldn’t hide the original Effegi name but it should be more communicative and rouse the client’s curiosity.
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