Cascina San Cassiano
Brand Identity and Positioning
Talking about:
- Advertising Agency
- Pack Design
- Food Packaging
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copiaincolla is:
- Advertising Agency - Mantova
Present the product, before the product itself
The visual impact is fundamental to guide the choice of the customer. For the design of the new brand identity of Cascina san Cassiano we started from the heart of the Piedmont, the city of Alba, the mother of the precious white truffle. We did this to land in the American market with those visible origins: redesigning the institutional image with a logo, which at first glance tells the ancient past of the company; with the design of a packaging that manifests the quality and refinement of the made in Italy without forgetting the rural spirit of Piedmont villages.
You wanna be American (but you’re born in Italy)
Thus, after developing a brand image that could distinguish the product in the foreign market, we designed an entire system of commercial instruments of representation, the pilot leading Italian excellence abroad, in a coordinated and coherent journey with the company and its products.
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