Crai Frost
Brand and logo
Talking about:
- Company Communication
- Brand Logo Design
- Communication Strategy
copiaincolla is:
- Advertising Agency - Vicenza
Food logistics
Crai Frost comes from a partnership between Primafrost and Crai, an important brand of the italian large-scale retail trade.
Two pictures joined
In these cases, a great communication mustn’t hide the identity of original brands, but it has to show originality and novelties of the new one. In particular, this brand comes from the association of the other two that however will still remain independent from the partnership.
Graphic design or communication strategy?
It’s really hard to find the borderline between them, or better still, it’s impossible because it doesn’t exist.
They fit together perfectly. Creativity, design, graphics, communicative strategies, commercial prospects: everything has to be considered in order to reach the better final solution.
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