Karcher CEM
Internal Campaign Commercial


Talking about:
- Video Advert
- Comemrcial Movie
- Advertising Script
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copiaincolla is:
- Advertising Agency - Italy


The project written and directed for the group internal campaign to support the italian branch
copiaincolla developed this project in order to present, thanks to a video, the great quality and the advanced organization that the italian group division guarantees in its productions.
The client needed to underline the italian superiority in comparison with other productive structures of its worldwide multinationals.
Our agency developed the idea of a movie
We found a creative concept: we wanted to show, thanks to this video, the production of a glass cleaning product and its application in the real life.
Thanks to that concept we defined the script that created the film scene by scene.
The final result gets together emotivity and technique, passion and vocation.
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