Bustaffa
Brand Identity Strategy


Talking about:
- Advertising Agency
- Communication Campaign
- On-line Branding
- Web Communication
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copiaincolla is:
- Advertising Agency - Mantova


There was a brand (and a mascot) looking for its own new identity
The adventure leads you to an happy ending: it (they) found the communication strategy that had that identity.
Bringing the brand identity to audience. Even with a giant puppet.
The communication project involved press advertising and event designing. Each event projected with a different mood and a different range of brand stuff to be given for free. Each event with the mascot come real and pleased to meet kids and to pose for picture with them.
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