The Giro d'Italia cycling race is sponsored by Bustaffa. Thanks to the copiaincolla and Nur strategy, GDO Week says that
Talking about:
- Communication Agency
- Brand Strategy
- Event Sponsorship
- Event Advertising
copiaincolla is:
- Advertising Agency - Italy
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Bustaffa at Giro d'Italia female cycling race
That's the most important female cycling race all over the world.
When Bustaffa (and the copiaincolla and Nur agencies wich are designing and managing the brand strengthening strategy) knew that one march of the race would have got thorough the company place, the said: we have to do something.
They created a prize to be given to the march winner: a choice that aims to communicate the brand health feeling.
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