Even the local newspaper talks about the adv Italian project



Talking about:
- Adv Commercial
- Web Campaign
- Online Adv
- Social Media Marketing
copiaincolla is:
- Advertising Agency - Italy


The digital campaign they talked about
At the beginning was a competition. It all started when Motta selected our concept among the proposals of different agencies. The purpose? Communicate the Tartufone product (an Italian Christmas cake) in an impacting way, after many years of silence (the last TV spot was in the mid 80s. “Tartufon c’est bon”, do you remember?).
Simply, the Tartufone had to become again the symbol of a different Christmas. On one side the traditional classicism of panettone and pandoro, on the other the Tartufone transgression.