Self Promo - Anybody seen them? The copiaincollas disappearance 2013
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- Communication Agency
- Web Campaign
- Viral Video and Spot
- Promo and Advertising
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A news item that shook the world of the italian communication
The missing of 15 advertising agents was reported for the first time by a newspaper article published on the company’s Facebook page.
People showed immediately their interest for the destiny of “those of copiaincolla”.
Inquiries made on socials and on a special website
From updates of copiaincolla’s Facebook page to the website chilihavisti.com created just to gather clues useful for the case solution and to rouse users curiosity in search of truth, the participation of clients, potential clients or only onlookers increased day by day.
Publication of important videos
The situation and the self-promotional campaign became successful in that moment and the audience was really involved.
Thanks to some videos directed by a professional producer, the project was able to rouse the audience curiosity just to the final confession-interview issued by a scientist-kidnapper of the adv agents.
The Live News, here it is:
A sample of I.D.E.A. sent to selected receivers
The last step of the campaign was the sending of a sample of the substance that the kidnapper found in the copiaincolla adv agents to selected receivers.
People who received that could have on their hands the I.D.E.A. able to generate any kind of project.
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