selfpromo/selfPromoDettaglio?id=13&sf_culture=en&slug=pronti-a-colpire-ready-to-hit-the-bull-s-eye

Self Promo - Pronti a colpire (Ready to hit the bull's eye) 2005

Talking about:

  • Communication Agency
  • Direct Marketing
  • Creativity in Advertising

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To aim, to level the gun, to shoot

Don't worry, it's a joke. We liked the metaphor that links a successful communication to the precision of Old West guns. So people think immediately about Tex and John Wayne that were really famous among children.
We though about the idea to create a gun that shoots elastic bands.

We had to beat the competition

On assembly instructions of this object created by copiaincolla, there was a sentence: “your best gun to put the enemy to rout”. And we kept the promise.

We have already kept the promise

Copiaincolla has competitors, too. It's clear that copiaincolla beats the competition at the time that the receiver shoots elastic bands.

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