Pensiero Bucato - Mantua Creativity Festival 2012

To hang out the washing made of thoughts

We asked ourselves “why don't we create a living social network?”
So we made people use it for 3 days. We have done this but how?

Instructions for the creation

You need a big place that can welcome thousands of people and with a big terrace. For example an unattended hotel (that makes you think about something mysterious).
Then you need 4 thousands white t-shirts, a couple of kilometers of line in order to hang out the washing and 8 thousands clothes pegs (two for each t-shirt). But also 50 felt-tip pens to write thoughts on t-shirts.

Instructions for the use

You have to think that the classic social networks wall is now a t-shirt. Posts will be made of sentences, words, drawings you will write down with the felt-tip pens. The publication of your posts is none other than the act of hanging out the t-shirts on the line.

The final step: the sharing

The sharing with other users is to see other t-shirts hung out and you have to choose the one “you like” and you can bring it at home.
This event was really successful and had a high attendance (10 thousands of people) insomuch as we finished the t-shirts before the end of the event.