Advertiser about Spuma di Sciampagna's new fan page by copiaincolla



Talking about:
- Communication Agency
- Social Planning
- Digital Communication
- Advertisement Tender
copiaincolla is:
- Advertising Agency - Italy


Advertiser writes of Spuma di Sciampagna's tender won by copiaincolla
The brief of Italsilva company wanted a strategy able to increase the existent Facebook fan base, to convey the brand's values, to enhance the products and new launches and to communicate with a specific character: the one that has to have a product brand for home and personal care, that must reflect the target: women, since always responsible for household purchases, and always looking for a cuddle.
So, to increase the engagement, Spuma has become a friend, a confident able to offer them a great product and at the same time to recommend to enjoy it, because they deserve it. Spuma di Sciampagna is a woman who understands women, who know their commitments.
And who shows that post after post.